Why Do Wedding Flowers Cost So Much?

 

Engagement Ring with Coral Tulip Cost of Wedding Flowers

He or she has put a ring on it!  Yay!  You have been shopping around for vendors, going to different shows and in the back of your mind, you are thinking why do flowers cost so much?  Most couples often experience sticker shock over the price of wedding flowers.

You ask yourself why don’t “I go to Trader Joes or the grocery store to get my flowers?”  Simply put, flowers are expensive.  Why?  Let’s use an example of a bridal bouquet.  A bouquet has a number of individual blooms and they can be very costly.  While we can help you pick out flowers that are your style and theme, it’s important to be clear about your floral budget in the beginning. It also helps when you have a consultation with us that you have some understanding of the costs associated with specific flowers.

Below, is a break down the factors that contribute to the final cost of a bridal bouquet.

  1. The bouquet requires an extensive amount of design time and care.  We usually allot one to two hours of design time to perfect each bouquet.  However, it is not always just the labor that that contributes to the final cost of the bouquet.  If you want expensive, out of season blooms, like peonies in October, the cost is going to be higher because peonies aren’t available and would have to be imported.  A lot of brides choose a premium array of flowers to make a statement in their bouquet.  The most popular premium flowers are orchids, peonies, garden roses and calla lilies.
  2. Even though premium flowers attribute to the cost of the bouquet, the number of blooms will matter too.We have to order more flowers than we intend to use; some stems are not in perfect condition while designing or because the potentially of having to replace a broken or wilted bloom on wedding day.
  3. What else is included in the cost of a bouquet? Our overhead.There is a great deal of expenses that come with running a floral business.  Expenses like prep time, storage of the flowers, labor, production, supplies and transportation have to be added.
  4. You are paying for our expertise.If you want to DIY your own flowers, you can but DIY isn’t really for everyone and can be stressful if you are relying on friends and family to help you and they don’t help you out.  If you have never arranged flowers before, your wedding day isn’t the time to start doing that.
  5. The size of the bouquet doesn’t always impact the cost of the bouquet.  There is also a myth that using a lot of greenery or keeping it simple will drive the cost of the bouquet down. Unfortunately, since the wedding of the Prince Harry and Meghan Markle, the cost of greenery has skyrocket and some greenery costs as much as flowers.

Basically, there are a number of factors that drive the cost of your wedding flowers up.  If you are trying to save money, we can recommend choosing more affordable blooms like carnations, mums and standard roses, to name a few.  There are so many gorgeous varieties and colors to choose from.

Don’t think that you can’t have premium flowers.  When brides want to cut costs we suggest to have a premium flower as a focal point and the rest of the bouquet with affordable flowers.  When you are walking down the aisle, most guests are looking at the color of the bouquet, not what type of flowers are in the bouquet.

What No One Tells You About Flowers

In part five of our series “When a Wedding Planner Gets Engaged”, I want to talk about what no one tells you about flowers. A lot of couples I work with love flowers, but really don’t know what goes into the cost of flowers and find out that they are pretty expensive! This can potentially blow your budget wide open!

While planning my own wedding, it was clear that I really wanted to have nice centerpieces and an awesome bouquet because I LOVE flowers and they are so much part of what I do as a planner/designer. Even though I am in the industry, I was still amazed at how much flowers could cost even with flowers are in season.

Photo Credit: Dee and Kris Photography

Photo Credit: Dee and Kris Photography

We all love flowers but no one really likes to talk about how much they cost. I am sure you got sticker shock when you met with the florist and then they gave you a breakdown of how much it will cost to make the wedding look beautiful. The following breakdown is based on averages. The actual costs can fluctuate depending on where you live, what time of year and what type of flowers you are having.

CEREMONY

$300 – One Bride’s Bouquet
$20 – Groom’s Boutonniere
$750 – Bridesmaid bouquets (six at $125 each)
$25 – Fresh flowers for bridesmaid hairstyles
$80 – Groomsmen boutonnieres (four at $20 each)
$40 – Father and grandfather boutonnieres (two at $20 each)
$90 – Mother and grandmother corsages (two at $45 each)
$50 – Ring bearer’s basket
$40 – Flower girl’s basket of petals
$300 – Ceremony arrangements (two displays at the altar)

COCKTAIL HOUR

$275 – Escort-card table arrangements

RECEPTION

$1,500 – Dinner table arrangements (ten at $150 each)

$220 – Floating candle arrangements (fifty-five at $4 each)

DESIGN

$600 – Floral design fee

THE GRAND TOTAL: $4,265

(excludes setup, breakdown fees and taxes)

As you can see the grand total is over $4,000! Why are flowers so much? Flowers are tied to the market rate. It is very similar to when you go to a restaurant and see lobster on the menu and it says “Market Rate”. Flowers are based on petroleum prices; so when petroleum goes up, so does the price of flowers because farm tractors, farm equipment, greenhouses and the transportation and delivery of the flowers to market all involve petroleum. Florists are not trying to gouge you with the design fee. The design fee is a fee in which you pay for the florist’s expertise and experience. It’s not a good idea to try and “haggle” or “negotiate” this fee because the person who is designing your flowers brings a great deal of experience to the plate in order for your wedding to look beautiful. As I said, this is an average cost. Prices differ based on many variables.

The last thing I would like to cover is that make sure that you are clear on what type of design you would like. If you are wanting a rustic theme, let your florist know. Have open communication and if there is something that you don’t like or not sure about, ask! The florist is there to help you and wants to do everything humanly possible to make you happy with their work. There is no such thing as a stupid question!!!

Inspiration by Gina